New website for Argo
The client is a russian wholesaler focused on disposable products for hotels and resorts. The product range consists of towels, robes, soaps, shampoo and other self care products. The client already had a website but there was problems with the catalogue and inconvenient interface. The idea was to create a beatiful modern UI, improve the interface and optimize the website for search engines.
For the new designs we decided to play with the color palette of the products, since the user will see them all the time on the website.
The products of Argo were white for the most part so we strongly recommended to use a photographer to create the visuals for the catalogue. We hired the specialist and made sure that every produc fits well to the website.
Fundamental problems of the old website
One of the main problems was the lack of practical catalogue. There were no images, no division into categories, it was just a table with product names without any description.
Creating the catalogue
We developed a variety of solutions:
For each product we added the description to tell the user more about the product. It's easy to manage it from the control panel.
Added a section that displays the range of prices for a product. Something you rarely see on retail websites.
Now users can see the images of the products in high resolution in order to make sure that the products have the best quality.
We added a buttons to control the number products that being added to the cart. It's a convenient solution for a wholesale company.
Added the ability create a print version the catalogue with a single click for a button.
We were the ones who designed the logo for Argo. Since the name of the company was related to the ancient greek mythology we decided that logo should reflect it.